These videos were created for the San Diego Foundation to build awareness and drive the public to complete a civic engagement survey. The "Two Houses" video was also utilized as a movie theater trailer during the peak giving season before movies strategically selected to reach its donor base. The "Faces" video mobilized highly recognized and trusted celebrities to compel San Diegans to weigh-in on the future of the San Diego region's urban planning and resource allocation.
35th Anniversary Celebration
To commemorate 35 years of giving, the following videos were created to spotlight key successes of various program areas and corresponding funding and research.
Program Director Media and Video Coaching
These area experts had no prior experience as spokespeople for video usage and media segments until I worked with them on messaging and media coaching.
Spotlight on Donors
Highlight type of fund that can be opened at a community foundation.